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Battle at the Box Office 7/21

By Zach


Dawn of the Planet of the Apes remained on top for the second weekend in a row, taking in another $36 million and putting it over $139 million for it’s two weeks out.  It had one of the lowest drops of all the big summer blockbusters, only dropping about 50% as opposed to the 61% or more of other big movies this year.

The Purge: Anarchy, which was down from the original with $28.4 million.  The first Purge made $34.1 million in it’s opening weekend but plummeted the next weekend because of terrible word of mouth and reviews.  Anarchy seems more like what people were expecting from the first movie and it had slightly better audience reaction.

Planes: Fire & Rescue took third place with $18.3 million, down almost 20% from the first planes, which already didn’t really set the world on fire.  It seems even more like it should have been a direct to video franchise instead of being a mediocre theatrical franchise.

Sex Tape had one of the lowest openings this year for an R rated comedy with only $15 million, behind even bombs like A Million Ways to Die in the West and Blended and worse than the previous Cameron Diaz comedy this year, The Other Woman.  Word of mouth is also terrible coming out of it, so it will most likely die quickly.

Transformers rounded out the top 5 with another $10 million.

Nothing else really moved significantly lower on the charts.

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