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Battle at the Box Office 7/10/23

Audiences were hungry to journey back into The Further this weekend, as Insidious: The Red Door easily took the top spot at the box office, ousting Indiana Jones and the Dial of Destiny.

Insidious: The Red Door took in $33 million over the weekend, the second-best opening in the Insidious franchise behind Insidious: Chapter 2 and it topped the last entry in the franchise, The Last Key, which opened to $29 million back in 2018.  It also compares well to other horror movies this year, opening higher than M3GAN and Evil Dead Rise but not quite hitting the heights of Scream VI, which opened to just over $44 million.  It’s also the third-best opening ever for Patrick Wilson, behind Aquaman and The Conjuring 2, and an extremely solid start for his directorial career.  One issue is the Cinemascore, which is C+, which is not good and we could see a massive drop next week, especially up against Mission: Impossible.

Indiana Jones and the Dial of Destiny dropped 56% from last week’s opening with $26.5 million.  The movie now has $121.2 million domestically and $247.9 million worldwide.  The drop isn’t as steep as it could have been but that’s coming off a not-so-great debut and there’s still a long way to go before it could possibly break even, forget about being profitable in the theatrical window.  Considering the cost, it probably needs at least $500-600 million worldwide to break even.

Sound of Freedom, which opened on July 4th last week, took third place with $18.2 million for the weekend and $40.2 million total domestically. This is a faith-based thriller starring Jim Caviezel and got an A+ rating from Cinemascore, so this could potentially have massive legs and hang around for quite a while.

Elemental and Spider-Man: Across the Spider-Verse rounded out the top 5.  Across the Spider-Verse has now just surpassed Guardians of the Galaxy Vol. 3 to become the highest-grossing movie of the summer and it’s now the second-highest-grossing movie of 2023 domestically and the fifth-highest-grossing movie worldwide of 2023.

Joy Ride debuted outside of the top 5 in sixth place with $5.8 million.  That’s way below the movie it was mostly being compared to, Crazy Rich Asians, which opened at $26.5 million in 2018 and it’s below the other recent big R-rated comedy, No Hard Feelings, which made $15 million in its opening weekend and also almost beat Joyride in its third weekend of release with $5.3 million for seventh place.  Joy Ride’s debut is closer to last year’s Bros, which opened to $4.8 million and was considered a flop.

Insidious: The Red Door also took the per-theater average with $10,241 in each of the 3,188 theaters it was playing in.

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